Time flies while raising children and soon enough they will be all grown up.

Don’t you want to give meaning to the clothing your children wear every day?

Brand story

"Exciting wardrobe for children"

Hand in Hand was launched in 2019 by German and Japanese artists.

We make creatively designed children’s clothing with acrylic gouache and watercolor paints along with a Japanese fabric and garment factory in line with the theme of tickling intellectual curiosity.

We think that children’s clothes can play a bigger role for children other than just consumable items.

Our work is driven by a desire to craft items of value that will last into the future.

On par with what Japanese designer brands use, our materials are of the highest quality. All manufacturing is done at the small printing/sewing factories in Japan in a clean and open environment. Hand in Hand clothes are designed so that they can be worn for a long time beyond the season and the dirt is not noticeable.
When we worked at mainstream apparel firms, we were shocked and disturbed by the aggressive speed, generic imitation of design, and the way the details of prints and other designs were left by the wayside. We design our products using analog techniques seldom found at apparel brands today, then digitize these patterns.

Vision & Mission

"A wardrobe where you can share your way of life and ideas with your family."

I want to stop consuming large amounts of disposable clothes.

Am I dissatisfied with the design, but have I given up that children's clothes are about this level?

I don't know how this clothes was made.

When we had these questions, we began to act with

a strong desire to make beautiful clothes in a healthy cycle.

1. Give clothes like a new picture book-Art that creates communication in your life.

2. Protect Japanese garment factories-We will continue to support those rare manufacturers with fair trade.

3. NO! For mass production and consumption of children's clothes-It is time for us to change our consciousness for the earth. Hand in Hand clothes are designed so that they can be worn for a long time beyond the season and the dirt is not noticeable. We ask parents to recycle or donate the clothes to children in need when they grow out of it.

4. Zero waste policy-When we make a product, we pick up the waste from the garment factory and reinvent it into a new project.

Have you struggled to find children’s clothing that meets your standards?

If that sounds like you, we encourage you to give our clothes a try.

Enjoy lovely colors that are a joy to behold and wonderful textures and feel in the hand.


Be captivated by artistic graphic design that even adults will love.


Clothing produced in healthy working conditions will give you confidence and peace of mind.

Our mind

There are many issues at apparel manufacturers, but these are only just starting to come to light.

In the Japanese children’s clothing industry, for example, the majority of clothing is treated as disposable, with no intrinsic value. Though we are still a very small brand, we want to do our part to create a constructive feedback loop of consumption and improve these issues.

Regarding sustainability

The number of craftsmen in Japanese garment factories continues to decrease.

Our beloved Japanese high-tech sewing factories are now making it endangered species.

As a result of repeated price-oriented manufacturing by many Japanese fashion labels, the number of Japanese sewing factories has decreased to a quarter in the last 20 years.

Many of the sewing factories that are working hard now are aging and no successor can be found.This is because many sewing factories continue to be forced into unfair and cheap wages.

We want to protect their future and creative industries.

To that end, we talk to the sewing factory and pay a fair wage.

Currently, our clothing does not employ organic cotton.

While our crafting techniques are to a high standard of Japanese quality, Japan still lags behind Europe and the Americas in terms of sustainability. That makes organic cotton quite rare on the market and prohibitively expensive.

Given our small production capacity, if we were to use organic cotton, the price of a single jersey garment would be over 100 USD.
We feel that pricing our clothing at that level would put it out of reach of many, so we are first focused on reaching our goals with what we have available to us.

Yet attitudes are changing in the Japanese clothing field, and cultivation of organic cotton is now underway in parts of Japan. We hope to soon be able to deliver you children’s clothing made with organic cotton.

Together we create!

We are always grateful to the people and supporters who chose Hand in Hand.

Commitment to manufacturing

We encourage you to become involved with our creations.

We carry out various tasks such as planning, textile design, pattern making, production management and so on.

This is the part that regular manufacturers outsource.

Therefore, the originality is high and various unique attempts can be made.

Beautiful clothes are made with the cooperation of Japanese savvy garment factories and the latest print factories, who agree with the idea of ​​Hand in Hand.


In addition, we have a target age for our clothes, but in fact it can be worn for a longer period of time.

Our cut-and-sew and pants will adapt to the growth of children and change their fit and length.

For example, full-length pants at the age of 2 are the best half-pants at the age of 4!


We believe that it is not necessary to dispose of the toddler’s clothes for every year.

We make elements of art that creates communication in children’s clothing.

The aim is to expand the interest of children with the design of Hand in Hand.

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